WAJD Learning

Selling and marketing · Beginner to intermediate

Marketing that is not just noise

Positioning, triggers and honest measurement, for people spending their own money.

  • 2modules
  • 2.5CPD hours
  • 80guided minutes
  • Freealways

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About this course

Most small business marketing fails in the same place: it is aimed at everyone, so nobody recognises themselves in it, and the only thing left to compete on is price.

This course teaches positioning that names a specific person in a specific situation, the trigger that makes them act, and the difference between a claim and a reason to believe it. It is written for people spending their own money, not managing an agency retainer.

What you will be able to do

  • Write a positioning statement that a competitor could not honestly copy
  • Choose a narrower audience and explain the commercial logic
  • Identify and use the trigger that makes somebody start looking
  • Distinguish features, benefits and reasons to believe

Modules

  1. 1 Positioning: being the obvious choice for someone specific 40 min study · 3 min script · 4 question knowledge check
  2. 2 Channels, honest measurement and the local search box 40 min study · 3 min script · 4 question knowledge check

Assessment and certificate

A knowledge check and a final assessment at 80 per cent, unlimited attempts.

A free digital certificate with a verification code and 1.5 CPD hours.

Questions

Will this teach me how to run adverts?

Not yet. Channel and paid media modules are planned. This course covers what to say, because spending money to broadcast a weak message is the most common and most expensive marketing mistake there is.